CITY OF ELMHURST BRANDING PROJECTS: In the spring of 2019, I was hired to work on two branding projects for Elmhurst, a city is located about 16 miles west of Chicago. The city had two new initiatives and I was brought in to create the visual identity for each.


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Elmhurst Connect

Elmhurst Connect is an app for all residents to get information, stay up to date on events, and communicate with town officials. It was important to create a truly unique badge app icon and symbol that would represent this app across all platforms. View the gallery below to see the creative process from sketchbook to final logo.


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ElmhurstTV

ElmhurstTV was a preexisting YouTube channel and local TV station, but in desperate need of design. My goal was to create a branding system as the YouTube channel had three sub-channels, Elmhurst Now, City of Elmhurst, and Explore Elmhurst. View the gallery below to see the creative process from sketchbook to final logo.