CITY OF ELMHURST BRANDING PROJECTS: In the spring of 2019, I was hired to work on two branding projects for Elmhurst, a city is located about 16 miles west of Chicago. The city had two new initiatives and I was brought in to create the visual identity for each.
Elmhurst Connect is an app for all residents to get information, stay up to date on events, and communicate with town officials. It was important to create a truly unique badge app icon and symbol that would represent this app across all platforms. View the gallery below to see the creative process from sketchbook to final logo.
ElmhurstTV was a preexisting YouTube channel and local TV station, but in desperate need of design. My goal was to create a branding system as the YouTube channel had three sub-channels, Elmhurst Now, City of Elmhurst, and Explore Elmhurst. View the gallery below to see the creative process from sketchbook to final logo.