lunchbrake.jpg

Lunch Brake

In the fall of 2017, I took a course called Detroit Neighborhood Entrepreneurs Projects in which we were given a client. My team worked with Achsha Jones, of the The Lunch Stop, a "bus-staurant" that served factory workers lunch in food deserts. At the beginning of the semester, we had planned to rename and rebrand her entire business. The following images show our process from sketching with various names, to our final logo and some implementation of the branding.